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Why Do Online Dating Sites Work?

Written by Sarah on 23rd July 2010

Online dating sites have become a worldwide phenomenon over the last decade, and their popularity appears to show no signs of slowing down. Dating via the internet has become extremely common and is now one of the most regular avenues used to meet people in the real world.

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The statistics surrounding dating sites and other forms of social media are astounding and give some definite weight to the feasibility of meeting a love interest via online dating. But why are dating sites so popular, and why do they work?
Dating sites have become so popular in the last few years as they represent a genuine way to browse, chat to and potentially meet a huge range of people from your local area, the country you live in or all over the world. Whereas previously people were restricted to looking for partners in their local areas and the places they visited regularly, now you look as far afield as you wish to find that perfect match.

The fact that you can ‘screen’ people before you meet them is another reason for the popularity and success of online dating websites. You can choose to have as much or as little interaction with someone as you wish before you meet them; with internal chat and email systems being utilised by most dating sites, you can choose to communicate heavily with another person before you even give them your real email address, let alone meet them.

This backlog of communication and access to information about the person you’re talking to makes those often awkward first dates much easier also. You already know a huge amount about the person you’re meeting beforehand; you’ve exchanged emails, maybe even spoke on the phone. This gives you some history and will make you both more comfortable when you do eventually meet.

The less personal approach of the dating site also gives people far more freedom to be as picky as they want, without feeling like they’re being rude. Conversely, it also makes it much easier to approach people who are essentially strangers. In the real world, you might see someone you like and want to ask them out for a date, however it takes a lot of nerve to do such a thing and a rejection in this scenario could have a dramatic impact on your self confidence. On a dating site however, this initial first move is far easier to make, and rejection far easier to handle. Similarly, if someone does email you it’s much easier to put some real thought into what you want to say and whether or not you want to meet up with them (if you even reply).

Being able to be this picky and this straight forward means that when people do meet up, it’s likely that both have checked out everything available on the site about the other person and still want to meet, giving the date a much higher chance of going well.

Online dating also gives you the freedom to look for your perfect match, and to approach them, in your own time and under your own schedule. In the real world you might see someone you would love to ask out but you’re wearing a dirty work uniform, or you’ve been playing sport and you’re sweating, or you don’t like the shoes you have on, etc. etc. With online dating, none of this is an issue and you can decide to contact the person you’re interested in whenever you want.
Similarly, you’ve also got time to plan exactly what you want to say, and you can recheck everything you’ve said before you send it. This reduces the likelihood of you blurting out something stupid or embarrassing in those early stages (something that’s surprisingly common where nervousness is concerned).

Online dating sites have proved both hugely popular and hugely successful over the last decade, and they’re popularity can be seen all over the world. So if you’re still looking for that perfect match and you haven’t found them out in the real-world, maybe now is the time to try online dating.

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One Response to “Why Do Online Dating Sites Work?”

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